Remember Wolfram Alpha, the ‘answers engine’, that looks up search queries from a knowledge base of curated, structured data? Probably not, because it’s traffic is pretty small. But when it was released in 2009 Google certainly took note.
Why? Well, because Wolfram Alpha is driven by curated data, it gets more and more powerful the more data is inputted. And Wolfram Alpha users can drop data sets into the engine to see what it makes of them. It’s basically super clever and super techie.
Google, always with its eye on the future, started working on its own enhancements – not directly taking a lead from Wolfram but certainly looking to improve the intelligence of its search. Hence Knowledge Graph.
Knowledge Graph is Google’s new database product which attempts to not only catalogue all the people, places and things in the world but also – and this is the cool bit – map out the relationships between them. By understanding the relationships between things, Google will be able to work out, for example, whether your search for ‘Lion’ refers to the animal or the Apple operating system.
You can read all about it here. Or take a look at the video embedded below:
We’ve had a little play and it looks pretty cool – we’re looking forward to seeing it rolled out fully. And we’d love to hear what you think.
This post originally appeared on the Edge website.