Tag Archives: TV
Pepsi falls out of love with Super Bowl
Media sales guys don’t usually struggle too much trying to sell Super Bowl ad spots. After all, with a huge US television audience (around 90 million this year) it must be a no-brainer for brands, right? Wrong. Pepsi, usually a shoe-in for … Continue reading
Filed under The Social Web, Uncategorized
TV, funding and the BBC
For a number of years now there has been a lot of hand-wringing at the commercial broadcasters’ over how to fund quality TV programming in a shrinking advertising market. I know this because I read the papers, but also because … Continue reading
Filed under Random
