Tag Archives: Social Media

Are consumers turning into bullies?

I remember, back in 2008, preparing a presentation on social media and how it was starting to have a huge effect on customer services. Twitter was starting to gain traction beyond the early adopter/techie types, and brands were desperate to … Continue reading

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Filed under Marketing, The Social Web

The fragmentation of social media

I’m a bit of a regular at Future Human events, and a few weeks ago I attended their session ‘Social Animals’ - exploring how (and if) social networks are changing our personalities. It was an interesting session for a number of reasons, but one … Continue reading

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Filed under The Social Web

The shift to Social Entertainment

Last week we downloaded a free copy of GlobalWebIndex‘s annual report looking in detail at the way people use the internet. The report re-stated some things that are obvious just from looking around, and formalised some things that for us were gut-instinct. The major thrust … Continue reading

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Filed under The Social Web

Bing it.

Interesting to see that Microsoft have turned on the advertising budget to promote their search engine Bing in its seemingly futile attempt to take on Google. It’s David vs David, a clash of the titans. But Microsoft is so far off the … Continue reading

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Filed under Marketing