Tag Archives: BBC
Branded content, authenticity and authority
My company, Better Things has its roots in content marketing. Our team all have experience working at agencies that create and distribute branded content through multiple channels. We like making content whether that content be beautiful illustration, animation, editorial features, … Continue reading
Filed under Marketing
TV, funding and the BBC
For a number of years now there has been a lot of hand-wringing at the commercial broadcasters’ over how to fund quality TV programming in a shrinking advertising market. I know this because I read the papers, but also because … Continue reading
Filed under Random
