Category Archives: Uncategorized
Pepsi falls out of love with Super Bowl
Media sales guys don’t usually struggle too much trying to sell Super Bowl ad spots. After all, with a huge US television audience (around 90 million this year) it must be a no-brainer for brands, right? Wrong. Pepsi, usually a shoe-in for … Continue reading
Filed under The Social Web, Uncategorized
American Apparel, web 2.0 and pants
A wonderful example of UGC and crowdsourcing from American Apparel: “We’re looking for a brand new bum (the best in the world!) to be the new “face” for our always expanding intimates and briefs lines. The winners will be flown … Continue reading
Filed under Stuff I like, Uncategorized
Get pickled
I was in the pub the other night. Get used to that as an opening sentance on this blog, it’s going to happen a lot. Anyway. So. I was in the pub the other night, and a friend asked me: … Continue reading
Filed under The Social Web, Uncategorized
