Category Archives: Marketing
Brands love Pinterest
We’re loving Pinterest in my office. It’s a great tool for creating collaborative moodboards for inspiration. But brands are getting into even more of a lather about it than we are – and we can understand why. Here are six … Continue reading
Filed under Marketing, The Social Web
Branded content, authenticity and authority
My company, Better Things has its roots in content marketing. Our team all have experience working at agencies that create and distribute branded content through multiple channels. We like making content whether that content be beautiful illustration, animation, editorial features, … Continue reading
Filed under Marketing
Innovation, disruption, digital and the future of marketing
Over the past couple of weeks I’ve been picking up on a bit of a theme coming from marketers of every stripe. Planners, suits and creatives all seem to be saying something about innovation, products and the digital space. But … Continue reading
Filed under Marketing, The Social Web
Mobile Couponing, Infographics and Tesco
I had lunch yesterday with an old colleague who moved to Toronto a couple of years ago to work with Transcontinental Media. We had an interesting conversation about couponing, which is apparently a big thing in North America – much bigger … Continue reading
Filed under Marketing
Nike: write the future
I know everyone in the WORLD has seen this by now, and I would imagine that everything there is to be said about it has been said. But I just had to post about it because of the sheer exuberance … Continue reading
Filed under Marketing
Speaking to the past
Penguin are turning 75 this year, and their iconic orange spines and minimal covers have got Douglas Coupland and Penguin Canada thinking. Penguin covers, says Coupland, act as a time stamp. Taking a look at a cover design can take … Continue reading
Filed under Marketing, The Social Web
Feel the (Marmite) love
We’re rather enjoying the build up to the 2010 general election. On the one hand, the media are talking up ‘the digital election‘, we’re seeing some lovely grass-roots political satire and we have, in Facebook and Twitter, a couple of social media … Continue reading
Filed under Marketing, The Social Web
Heineken Italy get creative
Some great work here from Heineken Italy – love the way they’ve done a bit more with their sponsorship than just logo slapping. And the mixture of sheer joy and relief coming from the audience is palpable – genuinely delightful.
Filed under Marketing, Stuff I like
